Sunday, April 15, 2012

Ra. One

Ra.One is a 2011 Indian science fiction superhero film directed by Anubhav Sinha and written by Sinha and Kanika Dhillon. The film stars Shahrukh Khan, Kareena Kapoor and Armaan Verma in the lead roles, and Arjun Rampal as the titular antagonist. The film follows Shekhar Subramanium (Khan), a game designer in London living with his wife (Kapoor) and son (Verma). He designs a motion sensor-based game in which the villain is more powerful than the hero. The villain escapes from the game into the real world, and begins to track down Lucifer (the gaming ID of Verma), the only player to have defeated him. The film also features Shahana Goswami, Dalip Tahil and Tom Wu in supporting roles. Rajinikanth, Sanjay Dutt and Priyanka Chopra appear in cameo roles.
Ra.One was co-produced by Eros International and Red Chillies Entertainment, and was expected to release on June 3, 2011. However, the release was delayed to the Diwali weekend of October 26, 2011 due to extensive post-production work. Development of the project commenced in 2004. Pre-production began in 2007, and principal photography began on March 2009. In July 2011, it was announced that the film would be converted to 3D. Red Chillies VFX incorporated the visual effects under the supervision of Hollywood effects technician Jeffrey Kleiser. Ra.One cost an estimated 125 crore (US$24.94 million), making it Bollywood's most expensive film at that time, and India's second-most expensive film after Enthiran (2010). A record amount of 52 crore (US$10.37 million) was spent on marketing, which included a nine-month publicity campaign, brand tie-ups, merchandise, theme-based video games and viral marketing. However, several problems including censorship, soundtrack leaks and copyright issues caused concerns that the film would not be ready for release.
Ra.One premiered in Dubai, London and Toronto between October 24 and 26, 2011. The film was released in 2D and 3D in 3,100 screens in India and in 904 prints overseas, making it the largest Indian cinematic release worldwide. It was also dubbed into Tamil and Telugu. Upon release, critical reception was mixed in India but was generally positive overseas. Upon release, the film broke several box-office records. Box Office India declared the film a hit in India one week after its release; in its second week, it was declared a "super hit" overseas. However, trade analysts termed the box office performance "average". Subsequently, the film became one of the highest-grossing films of 2011, both in India and worldwide. Ra.One received criticism for its script and direction; however, the technical aspects of the film, especially regarding the visual effects, received universal acclaim from industry experts and critics. Subsequently, Ra.One won a number of awards at award ceremonies for Best Special Effects, notably one National Film Award and one Filmfare Award. However, the film itself received dishonorable awards, including two Golden Kela Awards and one Ghanta Award

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